Your new hair salon clients will either be referred by a customer or trying your services as a result of your promotions or advertising. The experience they have from the moment they step into your salon to the end result of their treatment will be an indication of whether they will return to you, again and again. If they become raving fans, they're going to refer other new hairdressing salon clients to you, continually. When you come to understand the lifetime price of a customer, the significance of a client's first time visit is increased.
It's in your business ' best interest to maintain long-term relationships with your hair salon clients. As covered in many techniques, an existing client will bring you far more business and profit than a new client. The focus is on keeping satisfied hair salon clients. At the same time, you should also remember to bring on new hair salon clients for expansion, growth, and natural attrition.
Make it a part of your business operating principle to learn about your hairdressing salon clients ' wishes from the very start. Create systems in place to create long-term "raving fan" hair salon clients. Create a 30 minute consultancy standard for first time hair salon clients. Show your concern for them and your dedication to the long term relationship you will be building with them.
Your 30-minute consultancy would include info from your customer such as:
Personal information Frequent user program - opt in
Updated contact details Monthly communication - opt in
History, sort of hairstyles/treatments Interest in themes, promotions, referrals
Preferences Average visits every year
Implement this by printing your checklist and have one of your workers, either your receptionist or stylist sit down with the new client to check the things. Unlike visiting a doctor's office where you fill in a form while waiting in the reception area, this process is enjoyable and inviting. You may serve your client a libation and sit down with them while obtaining their relevant information in a professional manner. You'll make them feel crucial and your caring about their wishes will go a long way to creating longer term relations. By offering this private attention that they would not receive elsewhere, you have just increased their possibilities of returning for a second visit and becoming your devoted customer.
It's in your business ' best interest to maintain long-term relationships with your hair salon clients. As covered in many techniques, an existing client will bring you far more business and profit than a new client. The focus is on keeping satisfied hair salon clients. At the same time, you should also remember to bring on new hair salon clients for expansion, growth, and natural attrition.
Make it a part of your business operating principle to learn about your hairdressing salon clients ' wishes from the very start. Create systems in place to create long-term "raving fan" hair salon clients. Create a 30 minute consultancy standard for first time hair salon clients. Show your concern for them and your dedication to the long term relationship you will be building with them.
Your 30-minute consultancy would include info from your customer such as:
Personal information Frequent user program - opt in
Updated contact details Monthly communication - opt in
History, sort of hairstyles/treatments Interest in themes, promotions, referrals
Preferences Average visits every year
Implement this by printing your checklist and have one of your workers, either your receptionist or stylist sit down with the new client to check the things. Unlike visiting a doctor's office where you fill in a form while waiting in the reception area, this process is enjoyable and inviting. You may serve your client a libation and sit down with them while obtaining their relevant information in a professional manner. You'll make them feel crucial and your caring about their wishes will go a long way to creating longer term relations. By offering this private attention that they would not receive elsewhere, you have just increased their possibilities of returning for a second visit and becoming your devoted customer.
About the Author:
For serious and proactive spa and salon owners, Michael Colosi is offering an amazing in depth no-cost report that details ways that you can get a substantial amount of new clients flowing into your spa or salon business....this month. Just visit: Marketing A Hair Salon Report and grab your copy now to get your hair salon marketing into overdrive.
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